Campaigns

Campaigns enable you to plan ahead and send emails and/or direct mail marketing pieces to contacts on a predefined schedule. To get started, click Build a New Campaign.

Depending on what MarketLeader product type you have, Campaigns include the following functionality.

• Build a New Campaign - Basic
• Build a New Campaign - Advanced
• Build Your Own Campaign
• View Transactions and Manage Prepaid Accounts
• Edit Existing Campaigns

What is the difference between building a Basic and an Advanced Campaign? Building a basic campaign enables you to select a pre-built campaign and add contacts to it in only two steps. Building an advanced campaign enables you to select a pre-built campaign and completely customize it or build a campaign from scratch in four steps.

If you already set up campaigns, you see a view as shown in the following graphic. The view gives a summary of campaigns including Name, Type, Activities, Emails, Direct Mail, Next Send Date, and Contacts you have in each campaign. You can organize your Campaigns by clicking a column name.