NAR tells us that people take a significant amount of time researching and in the “thinking about it time frame” before they decide to list their home. In order to effectively respond and capture a lead and engage them --we have to understand where they are at in their timeline when they are coming to us.  For most of us, when we’re generating online seller leads… it’s a very different type of lead than a referral. When someone’s getting referred to us by a friend or a family member, they are really far along that timeline– they are talking to us and ready to list their home.

Want more information about how to engage online seller leads, watch the webinar Seller Lead Conversion Plan - Part 1.