The ICW is a streamlined guide for contacting new contacts. When you receive a new contact, the Contact Summary view displays a notification.
When a contact signs up on your site the system sends a welcome message to the contact with login information so that the contact can return to the site and view their saved information. It is up to the agent to make first contact after a contact signs up. ICW is a user friendly resource for helping you make that first contact with your new contact.
Successful contact-agent relationships are based on rapid responses to contact needs. When a contact signs up for an account on your system, they probably have questions. Market Leader recommends that you respond to new contacts within 12 hours to answer those questions. ICW not only helps you meet contact needs by answering questions but also sends an automatic email, in your name, if you are unable to send it yourself.
ICW correlates contact actions on your site and creates a custom message for you to use when making first contact. It gives you a tested and proven edge that increases the probability that the contact returns to your site. For example, if the contact has not set up listing alerts, the ICW message encourages them to create a listing alert. The message also includes listing suggestions based on their searches and information on your site.
This procedure assumes that you are logged into the Market Leader Agent Dashboard of the Admin interface. When a new contact signs up on your site, the Agent Dashboard displays their name in the New contactslist.
If you do not use the ICW within 12 hours of the contact Created date and time, Market Leader sends the message automatically.
Market Leader recommends that you contact at least 90% of your contacts within 12 hours. Market Leader calculates your response time across all your new contacts and reports it in Performance Evaluator.