With the new year just around the corner, now is the time to set clear targets so you can maximize your efforts and crush your goals. In this class, join Market Leader coaches Jenn Tervo and Sheldon Rapoza, and learn essential business planning steps, as well as strategies to truly future-proof your business and maximize your lead generation and engagement.

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Class Scripts & Downloads

Automated Welcome Email

Hello, my name is _____ with _____. You’re signed up on my website, and I wanted to introduce myself and let you know there is a real person behind this website.

My website will remember you, so you can look at properties and local community info whenever you like, hassle free.
If you have any questions at all, please don’t hesitate to ask.

Happy Searching!!

New Website Lead

Subject: [First Name]?
  
Thank you for registering on my website. You should have already received an automated email from me, but I just wanted to reach out personally and say hello.

Buying or selling a home can be an overwhelming process, so I’m here to help; if you have any questions at all, please don’t hesitate to ask. I look forward to helping you achieve your real estate goals!

New Seller Lead

Subject: [First Name]?
  
Hi there, I just received your request (via HouseValues.com) about the home in [city]. How can I help?  
My name is _____ and I'm a realtor with _____. I’ll be in touch shortly to provide the information you requested and answer any questions. 
 
P.S. I’m going to send you a separate email with a special link to my website, so you can browse up-to-date MLS listings, hassle free. 

Seller CMA Follow-up

Subject: [Area] Home Value
 
Hi there, I just received your request (via HouseValues.com) about your home in [city].  How can I help?  My name is ______ and I'm a realtor with ______. 
 
What did you think of the market evaluation for your home? A little high, too low?

Seller Re-Engagement 

Subject: Hi [First Name]…
 
A few homes just sold in your area and it’s likely changed the value of your home.  Can I send you an updated estimate of its value?

 

Additional Resources: