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Want to learn more? Listen to these related podcast episodes:

Image AddedWhy Online Real Estate Leads Do Not Leave Phone Numbers

Image AddedUnderstanding & Engaging Today's Online Real Estate


If you’ve ever started a garden from seeds, you understand the process of nurturing. Preparing the soil to provide nutrition, ensuring proper spacing and planting depth of the seeds, and then watering and fertilizing the seedlings are all necessary steps to get your garden to grow.

Converting a seed to a mature plant is a lot like nurturing sales leads. There's a process and it takes time and patience. Just like every seed is a potential plant, every lead is an opportunity, and just as not all seeds germinate at the same time, some leads take longer to buy or sell than others.

The most effective way to go about Real Estate Lead Nurturing is to become the trusted advisor by providing the lead with relevant information throughout the home buying process, without being pushy.

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The most effective way to nurture a real estate lead is to become the trusted advisor and provide the lead with relevant information.