Welcome to your new tool for success in your real estate business! This Internet-based system brings potential customers (also called "contacts") to your website and then provides you with tools to organize, target, and market to each customer. Market Leader consists of two parts: the front end (consumer) website and the back end (CRM) management tool that you work with. The consumer website is what anonymous visitors and contacts visit to search for homes for sale listed in your MLS. When anonymous visitors sign up to view listings, they become contacts. You log into the Market Leader CRM to manage and communicate with contacts.