Essential Seller Scripts

These are the email scripts from Class 3 of our MDPP Seller Series, "Essential Seller Scripts & Strategies." In this class, we shared a variety email scripts that get results – from new seller lead engagement, to re-engaging sellers in your pipeline. Here, you will find our favorite email scripts to engage with sellers:

Scripts for New Seller Leads

These scripts are for engaging with new seller leads. Be sure to personalize these so your personality, service, and tone can shine through.

New Seller Lead

New Seller Lead

These scripts are for engaging with new HouseValues.com leads. These will also work great for any seller lead source, just remember to change the HouseValues.com reference to wherever they submitted the request.

New Seller Lead

New Seller Lead

New Seller Lead

Scripts for Re-Engagement

Seller Re-Engagement

Seller Re-Engagement

*For the above email, deliberately forget to add the attachment (but make sure you have one to send in case they respond and ask for it!)

Seller Re-Engagement

*For the above email, pull the report from your MLS, and attach it to the email

Seller Re-Engagement

Seller Re-Engagement

Additional Seller Scripts

These scripts are for specific scenarios based on your contact's actions. Feel free to customize these and tailor them to your contacts behavior or circumstances.

How to Save a Search on Your Website

Market Insider Email

If No Comparable Listings to Send

*For the above email, add your expertise to explain why there are so few listings that match their home's criteria

Your Contact Unsubscribed

Your Lead Unsubscribed Right Away

Opt-in Email (with instructions for them to re-subscribe)

*This link will be your Market Leader website URL, with /mytools/#email-settings after the .com part. For example, if your website URL is www.MyWebsite.com, then you would make the link www.MyWebsite.com/mytools/#email-settings. If the consumer is not logged into your website, it will ask them for their login and password here, so you may want to let them know to look for that email - just in case.

Contact Already Has an Agent - 1

Contact Already Has an Agent - 2

Contact Already Has an Agent - 3

Back to top

Additional Resources